Website conversions: In the field of digital marketing, competitor research is awfully underrated. Although many marketers believe they do it effectively, relatively few actually spend the effort required to gather accurate, useful information.
Sun Tzu wrote in The Art of War:: “Know thy enemy and know yourself; in a hundred battles, you will never be defeated. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If you ignore both your enemy and yourself, you are sure to be defeated in every battle.”
The word has a significant impact on the field of SEO since it underlines the importance of conducting thorough competition research.
This post will discuss how conducting in-depth competition analysis may improve your website’s conversion rates.
Digital Marketing : How to increase website conversions.
Identify gaps in their content creation strategy
Making the same content that competitors distribute is a common mistake made by businesses. This is OK if you further enhance and add value to each subject, but you should also look for chances to present fresh data.
You may quickly determine what competitors are talking about and what they are not talking about by conducting extensive competition research.
Fill in the gaps to increase traffic capture and conversion possibilities.
You can see what is working and what is not in terms of UX
The websites that not only rank higher than you but also generate the most conversions through their website will be your primary competitors.
Discover what works and what does not on their website by studying it. How is the design of their website? Do they have an easy-to-understand internal link system? How long does it take their website to load? How much information can you find on each page for a service or product?
You may attempt to emulate their websites and improve yours by doing such in-depth study on those of competitors.
If their website takes 5 seconds to load, try for 3 seconds for yours. If their website is appealing to the eye but the site navigation is a touch confusing, do one better and make it even simpler.
The goal is to improve on what is now effective by making it more user-friendly.
Research their landing page strategy
When you get on a website run by a competitor, you should consider the following question and ask yourself.
How intriguing is the headline there?
Do they offer a clear value proposition to their visitors?
Are there any infographics on the page that might aid the reader in understanding the content more?
Several SEO agency available that are a great resource to look, they also discuss with social proof and case studies. The typical SEO website overwhelms the user with data and makes lofty claims without providing much evidence.